ShapanM33Q
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Do³±czy³: 20 Lis 2023
Posty: 2
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 Wys³any: Pon Lis 20, 2023 06:19 Temat postu: All this can also have implications |
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When a CRM is integrated with a marketing automation system, it is necessary to have bi-directional functionality. This means that both systems must interact and be complementary to each other. If someone within the CRM makes a change to a prospect's information, this data should be automatically reflected within the marketing automation system. On the other hand, the data collected through forms and landing pages should be inserted into a database shared between the two systems, just as happens with HubSpot . Why is it important to integrate them? Without this integration, there is no way to automatically have the information (and benefits) we have talked about so far available.
Not having an integration would mean manually importing the database present in the CRM (and vice versa), wasting time and energy that could be better spent on other projects and activities within sales and marketing. If email marketing is an important aspect of your overall strategy, you can't help but use a marketing web designs and development service automation platform integrated directly with a CRM system. New call-to-action Integrated landing page If you know digital marketing, then you know how useful landing pages are for generating conversions from your website and, more generally, for your business. When marketing automation and CRM software are combined, the process of building, implementing, and monitoring landing pages becomes much easier.
Through your marketing automation tool, you will have access to necessary web visitor information, such as customer name, email, phone number, and more. Once they submit the lead listing on your landing page, you'll be able to identify the prospect anywhere on your site and start analyzing their behaviors. Without an integrated CRM and marketing automation tool, there is no sharing of prospect information. Again, you would have to manually import any identifying information, which adds busy and unnecessary work to your already hectic schedule.
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