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Do³±czy³: 29 Gru 2024
Posty: 9
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 Wys³any: Nie Gru 29, 2024 06:05 Temat postu: Increase your sales on Black Friday 2020 |
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After the 2019 Black Friday sales , you and your marketing team probably took some time to evaluate what worked, what didn’t, and what could be improved for 2020. Ultimately, you’ve come up with a “plan” to ensure that Black Friday 2020 is a huge success.
However, throughout the year, retail has changed overnight, people’s priorities have changed, customer betting data has changed, and the same will happen with this year’s Black Friday. But before you settle for gloomy expectations, you have to remember that 2020 has brought a lot of opportunities for e-commerce.
Today, e-commerce is on the tip of consumers’ tongues. This means that your digital channels are more efficient at engaging customers. This means that you can still “plan” attractive experiences for customers and boost your e-commerce sales.
In this sense, we have prepared three tips to help your e-commerce record memorable sales during Black Friday 2020!
1 – Quick-change “Flash” sales
Brick-and-mortar retailers have become accustomed to delivering jaw-dropping sales on a single day on Black Friday in recent years. However, with COVID-19 looming large (literally), many cities are partially or completely closed. As a result, brick-and-mortar sales in 2020 will be significantly lower than in previous years.
On the other hand, the virtual Black Friday of 2020 has everything to be one of the most profitable in history.
In this scenario, using campaigns aimed at “flash” sales lasting 1 hour, for example, can be a good sales strategy for this Black Friday. Placing a time restriction on your online sale will awaken an urgency to “act now” in your customers.
In addition, you can use flash sales, as they also stimulate “urgency” in customers. After all, they don’t know if the product will be on sale again or not. Therefore, the combination of these two types of promotions will drive customers to your e-commerce in droves and stimulate spending.
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